Study on luxury packaging

By Viktor Vogt

Study using eye tracking to reveal the impact of luxury packaging

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ecommerce pack size

By Viktor Vogt

E-Commerce: Pack size matters

It’s a fact: consumers shop differently online than in stores. Larger pack sizes for certain high-consumption items provide both consumers and manufacturers more bang for their buck. But bulk is not always best. Most consumers are willing to pay a higher per-unit cost for their preferred pack size. Learn more about this topic in the article of brandpackaging.com.

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technology and packaging

By Viktor Vogt

How packaging can make technology fun again

People still long for relief from technology pain. As an offline brand experience, packaging allows people to unplug from the digital world. When we unplug, we spend more attention on tactile moments and appreciate the unique craft of physical objects. Interestingly, the codes and images on packaging have the potential to provide an easy (absolutely easy) gateway to digital brand experiences, giving consumers the option to plug back in easily. Read more about this topic in the article of The Dieline.

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holiday packaging in retail

By Viktor Vogt

Cultural holidays in the retail industry

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