Our customer Fresenius agreed to acquire Akorn, a US-based generic drug manufacturer, as well as Merck’s biosimilars business. Read more about the deal in the article by Bloomberg.
It’s a fact: consumers shop differently online than in stores. Larger pack sizes for certain high-consumption items provide both consumers and manufacturers more bang for their buck. But bulk is not always best. Most consumers are willing to pay a higher per-unit cost for their preferred pack size. Learn more about this topic in the article of brandpackaging.com.
People still long for relief from technology pain. As an offline brand experience, packaging allows people to unplug from the digital world. When we unplug, we spend more attention on tactile moments and appreciate the unique craft of physical objects. Interestingly, the codes and images on packaging have the potential to provide an easy (absolutely easy) gateway to digital brand experiences, giving consumers the option to plug back in easily. Read more about this topic in the article of The Dieline.